Who does DAD work with?
Businesses, public bodies, and purpose-led organisations, with a particular commitment to County Durham and the North East.
and Data
Contact
Bring the decision you are trying to make.
You do not need a finished brief. A useful first conversation starts with the outcome, the evidence available, and what is getting in the way.
Start here
Email DAD
Share a little about the decision, challenge, or opportunity. Jose will reply directly to arrange an initial conversation.
Based in County Durham. Working across the North East and throughout the UK.
Three useful prompts
- 01
What needs to change?
The decision, behaviour, or outcome you need to move.
- 02
What evidence do you have?
The data, analysis, insight or lived experience already available.
- 03
What would success look like?
A practical result and a way to know whether it has been achieved.
Good to know
Practical, proportionate, and shaped around you.
What can an engagement look like?
A focused diagnostic, a defined analysis or modelling project, a strategy and roadmap, tailored training, or embedded senior support.
Does every project involve AI?
No. DAD uses the method that best fits the outcome. Sometimes that is AI; often the biggest value comes from clearer questions, better evidence, and disciplined delivery.