01
Set the direction
Data and AI strategy, maturity assessment, and practical roadmaps grounded in your priorities.
and Data
Outcome-led data, analytics & AI consultancy
Turn evidence
into outcomes.
Clear thinking, rigorous analysis, and practical delivery for organisations that want data to create real value, not more noise.
Rooted in County Durham. Working across the North East and beyond.
A better route from data to value
01
Evidence
Trusted data, understood in context
02
Decision
Clear choices, trade-offs, and priorities
03
Outcome
Measurable value and lasting capability
Senior experience across
Central & local governmentRegulated financial servicesThird sectorHow DAD helps
From the big decision to the hands-on work.
02
Find the signal
Hands-on analysis, evaluation, and predictive modelling that makes complex evidence useful.
03
Build the capability
Leadership support, training, and responsible AI practices that leave your organisation stronger.
A practical belief
Data transformation is organisational change, not a technology shopping list.
User needs, governance, access, standards, skills, and adoption have to move together. DAD connects those parts, keeps the outcome visible, and makes the next step achievable.
Meet the thinking behind DADDurham at the core
Built here. Committed here.
DAD brings cross-sector experience home: supporting businesses, communities, and individuals across County Durham and the North East, while working with organisations throughout the UK.
A useful first conversation
Bring us the decision you are trying to make.
We will start with the outcome, understand the evidence, and shape the right level of support.