01
Set the direction
Data and AI strategy, maturity assessment, and practical roadmaps grounded in your priorities.
and Data
Outcome-led data, analytics & AI consultancy
Turn data and evidence into
value and actionable insights.
Outcome-driven, customer-centric, and governed execution that delivers lasting value for organisations.
Rooted in County Durham. Working across the North East and beyond.
A more confident, faster, repeatable route to value
01
Evidence
Trusted data. Meaningful, actionable insights.
02
Decision
Governance as an enabler of faster decisions
03
Outcome
Value-driven execution and prioritisation.
Senior experience across
Central & local governmentRegulated financial servicesThird sectorHow DAD helps
From data leadership and strategy to ‘hands-on’ analytical support
02
Find the signal
Hands-on analysis, modelling, and peer-review: turning ‘messy data’ into actionable, descriptive, predictive, and prescriptive insights.
03
Build the capability
Leadership support, tailored development, and governed execution that leave your organisation stronger, more resilient, more confident.
A practical belief
Data is an enabler of enterprise transformation. We never take a ‘tech-first’ approach.
Governance, access, use, skills, and adoption must move together. DAD’s incremental execution makes trade-offs visible, risks understood, and delivers ‘quick-wins’: whilst building the scaffolding needed for lasting, governed, scalable impact.
Meet the thinking behind DAD
From Durham
Built here. Committed here.
DAD brings cross-sector experience home: supporting businesses, communities, and individuals across County Durham and the North East, as well as organisations across the UK.
A useful first conversation
Tell us the decision you need to make, the outcome you need to have, the insight you need to understand.
We always start with the outcome and ‘work backwards’: shaping, agreeing, and delivering the right level of support.